SEO & AI search
Get found by Google's crawler and the model that answers instead of it.
Start a projectOverview
Search isn't one box anymore. People type into Google, but they also ask ChatGPT, Perplexity, and the AI overview that now sits above the blue links — and each of them reads your site differently. We build the architecture that wins both: a content model where every page maps to a real thing a person searches for, and structured data that tells a machine exactly what that thing is. Most "SEO" is keyword guesswork bolted on after launch. We bake it into the information architecture from the first sitemap.
What’s included
Content architecture
We model the whole catalog — products, services, applications — into a taxonomy where every intent gets a page, and every page has a job.
Structured data (JSON-LD)
Schema.org markup on every template so engines and AI models read your products, services, and FAQs as data, not as a wall of text.
AI-search readiness
Clean semantic HTML, answer-shaped copy, and a crawlable structure that gives an LLM something quotable instead of something to skip.
Technical SEO foundation
Sitemaps, canonical tags, redirects, and metadata generated programmatically so nothing falls through the cracks at scale.
What you get
- A keyword-to-URL content map covering every page the site needs to rank
- JSON-LD structured data wired into every page template
- Programmatic metadata, sitemap, and robots config that scales with the catalog
- A redirect map that preserves link equity through any migration
- Answer-shaped copy designed to be cited by AI search, not just indexed
- A copy linter that keeps voice and on-page SEO consistent across hundreds of generated pages
How we work
Architecture before keywords
We design the URL and taxonomy structure first, so ranking is a property of the build instead of a patch applied to it.
Written for two readers
Every page is marked up to satisfy a crawler and a language model at once — they want different things, and we give both.
Generated from one source
When a site runs 200+ pages, we build and lint them from a single source of truth, so the hundredth page is as sharp as the first.
Where we’ve done it
Industrial · Services
Advanced Applications Specialists
A capability-led marketing site for a Belzona applicator — built on a 77-application taxonomy with structured-data SEO.
Industrial · Catalog
Belzona Baton Rouge
A 112-product catalog and marketing site for an authorized Belzona distributor — with instant search across the entire range.
Home Services · Lead-gen
America Premier
A high-performance lead-gen site for a residential general contractor — hundreds of pages funneling free-estimate requests straight into their CRM.
Let's talk
Got something worth building?
Whether it's a brand-new site, a rebuild, or a product you can't find off the shelf — let's make it.
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