Brand & identity
A brand isn't a logo file — it's a system that still looks right at 16 pixels and on a 40-foot wall.
Start a projectOverview
Most brand work stops at a logo and a mood board, then falls apart the moment someone has to use it. We build identities as systems — type, color, logo, motion, and the rules that hold them together — and pressure-test every one against the real surfaces it'll live on. Because we also design and ship the site, the brand never drifts between the deck and the deployed product.
What’s included
Logo & marks
A primary logo, the responsive variants, and a monogram or icon that survives a favicon, an app tile, and an embroidered shirt.
Type & color system
A typographic scale and color palette chosen for contrast and legibility, not just for looking good in a single hero shot.
Visual language
The repeatable parts — grid, imagery direction, iconography, motion cues — that make two pages you've never seen read as the same brand.
Guidelines & tokens
Usage rules written for humans plus design tokens wired straight into the build, so the brand and the code can't quietly diverge.
What you get
- Primary logo with responsive and single-color variants
- Full type scale and color palette with locked contrast ratios
- Design tokens (color, type, spacing) ready to drop into the codebase
- A brand guidelines doc covering correct, incorrect, and edge-case usage
- Source files you own outright — vectors, fonts, and the lot
- A live brand applied across the site, not just trapped in a PDF
How we work
A system, not a sticker
We design the rules — not just the logo — so the brand scales to a hundred pages without anyone calling us to redraw it.
Pressure-tested on real surfaces
Every mark gets stress-tested at favicon size, in dark mode, and on the actual page before we call it done.
Brand and build, one continuous thread
We hand the tokens off to ourselves — the identity and the shipped site come from the same studio, so nothing gets lost in translation.
Where we’ve done it
Seismic · Web
Salyers Construction
A full custom site for a California seismic-retrofit and coatings contractor — engineered fast, with enterprise-grade legal and a bid-request flow.
Home Services · Lead-gen
America Premier
A high-performance lead-gen site for a residential general contractor — hundreds of pages funneling free-estimate requests straight into their CRM.
Industrial · Services
Advanced Applications Specialists
A capability-led marketing site for a Belzona applicator — built on a 77-application taxonomy with structured-data SEO.
Let's talk
Got something worth building?
Whether it's a brand-new site, a rebuild, or a product you can't find off the shelf — let's make it.
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